Cecil "Don" Means is committed to simplifying the complex world of finance for his clients. With a firm belief that financial knowledge can transform lives, Don advocates that anyone can achieve wealth through disciplined, long-term investment strategies. His journey began in his late 20s with a profound financial awakening that shifted his perspective from living in constant debt to embracing financial independence.
Don previously worked at Charles Schwab, helping create user-friendly websites that empowered investors to manage their portfolios independently. Before working in finance, Don spent over a decade working on systems of National Security for the US Government, with his roles highlighting his integrity and trustworthiness - qualities he brings to his role as an investment advisor. Don holds a Bachelor's degree in Psychology and a Master's in Experimental Psychology, which he uses to understand the behavioral aspects of investing. Don understands personal finance is not just about numbers, it's about people.
Living in the north suburbs of Chicago with his wife, two teenage boys, and two dogs, Don is not only an investment advisor but also a teacher at heart. He enjoys the outdoors, fishing, hiking, and camping, and serves as an Assistant Scout Master with Scouts BSA.
BrokerCheck is a free tool to help clients and prospective clients make informed decisions regarding their financial situation. Please use the following link if you wish to conduct your own due diligence: brokercheck.finra.org
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